More Than Finances

All about cryptocurrency, all the time.

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Sales Techniques – How the Liking Rule Makes Us Spend Money

From Influence: The Psychology of Persuasion, we learn about the liking rule. This rule simply says that we most prefer to say yes to the requests of people we like. As a sales technique, the liking rule is used in many ways to get us to spend money. Here are two examples that show us […]

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Sales Techniques – How Commitment & Consistency Can Hurt Us

Psychologists have long understood the power of consistency in controlling human behavior. We have a deep desire to be consistent with what we’ve committed to. In most cases, consistency is valued because it’s associated with personal strength. But there are some situations where it’s not wise to be this way. This desire for consistency is […]

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Sales Techniques – Tricks Used To Influence You To Buy

It’s probably no secret that there are psychological principles that influence human behavior. But did you know that they’re often used by professionals to get us to buy from them? I’m reading Influence: The Psychology of Persuasion, and learning about how these principles are used in everyday situations. Be aware of the following sales techniques, know […]

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